What’s new with Best Western?
It has been an amazing time at Best Western with the biggest transformation of the brand since, well, ever. It’s not just style over substance either as the company really has something brand new to shout about.
Best Western Hotels… are hotels with personality!
You may have seen and heard Best Western mentioned out and about more than usual. That’s because they have just launched ‘hotels with personality’ and have been shouting about it from the roof tops - and with 25% off stays too it doesn’t get any better than this!
The new brand showcases exactly what makes Best Western different to the other ‘chain’ hotels. Rather than being all the same, Best Western hotels are all individually owned and managed and as such have their own unique personality. And, guess what - they are so proud of each and every single one, they are celebrating the fact.
April 15 saw the launch of Best Western GB’s first ever TV advert, featuring 12 hotels and the fabulous staff that work in them. It aired during programmes such as Britain’s Got Talent, Coronation Street and CSI. If you’ve missed it check it out on the website (www.bestwestern.co.uk/tvad) and see what you think.
They are... choc-full of personality. From the fun and friendliness of the hotels to great deals like 25%* off your next break, you'll find plenty of reasons to book with Best Western! Book now at www.bestwestern.co.uk
Wait that’s not all, Best Western hit the streets with its ‘Britain’s got personality’ talent show to celebrate that it’s not just them with a great personality – the whole of Great Britain has too. It started in York and then went to Edinburgh, Birmingham, Cardiff and finished in London’s Covent Garden.
Check out the website www.hotelswithpersonality.com to see all the acts that performed on stage and vote for your favourite. Next month they will announce the winner who will be signed by an agent, and on the road to fame and fortune!
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